As I said holding someone accountable for their actions is very important and not something you should do carelessly or with ease. In some cases I have seen people jump on them for the littlest things come to find out it was misunderstood and was nothing or misinformation being spread about them and also the sorry (insert star here) it’s over party on X formally known as Twitter it was relentless and silly some were just to keep the party going of hungry Twitter users who most likely hated that person or the world but not everyone. In some cases, it’s done with a valid reason and this is due to the ever-growing rise of the internet and the realization and getting tired of the same behaviour shown by celebrities and them not revolving to be a better person. It used to be one rule for us one rule for them so to speak and the fact people, me personally used to make excuses and not believe the allegations made against them and put it down to the haters and clout chasers who are always lying and starting new schemes to get that dollar. Now you get held accountable and people are finding fewer excuses to make and are tired of toxic behaviour, misinformation and bad products. Being sold a lie is very easy for Hollywood and the music industry to do and it is all based on your image and public perception and also your own talents or used to be. So when it doesn’t meet our knowledge and requirements it’s easy to get hurt and feel betrayed and at times used or like most times betrayed as you sold me a fake image and was all based on greed, power and fabrications or though sometimes it was for the best and was done to keep number one happy yourself. Most importantly you feel stupid as you may have defended that person internally or vocally or made excuses for them so when you come to find out that person was fake or a bit of an excuse my tone but a bit of a prick or both you feel hurt and let down and more than ever more inclined to call them out not to make the same mistake of being complacent and accepting bad and toxic behaviour and also as it’s easier than ever to do without being jumped on but of course you always got the stans to watch out for and not be attacked by them for ringing bells or even criticizing that person or having a laugh in my case. Thanks to social media and cancel culture several celebrities and YouTubers have been cancelled and put under heavy scrutiny which has brought their problems to a lot of people’s attention especially their fans and unknown audiences. The ones I’ve been watching and have watched are the coverage of Jeffery Star, Mr Beast, Ice Spice, P. Diddy and James Charles with all the in-betweens like the Sugar Bear Gate incident. 

Jeffery Star a YouTube makeup guru and before that a singer on My Space and known for his controversial lyrics and imagery and is now known for his pallets of Makeup he formalises and does himself apparently got cancelled for past videos of him being racist to a passer-by and involved battery acid which is shocking as who would say such a thing. Throwing acid in someone’s face is something that has no words to describe as for saying that even for a joke and shouldn’t be entertained in the least not to mention using violent and aggressive language and bad body language is a no-no even if you were wasted and you couldn’t control yourself. Since then he has been cancelled many times for a set of reasons but still, manages to climb his way back to most of the viewer’s eyes. His bad bitch persona and his ever-growing apologies videos where he apologises for his actions says he’s been disgraceful and holds himself accountable but still makes the same mistakes he said sorry for and keeps it moving rubs a lot of people up the wrong way and his name leaves a bitter taste in some mouths judging by the venom of the tone of voice or what and how they said it. To sum up his success he is the YouTube makeup guru’s Michael Jackson and his makeup pallets sell very well selling out in most cases in the day and has also or used to have quite a following before all the incidents came to light and people saw a toxic side of him rather than what was fed to them a package good boy deal.  There’s nothing wrong with that though as we look for pure and real people we can relate to take Aaliyah the R’n’B singer who was out in the early 90s  up to her death in August 2001 where she died sadly in a plane crash which people are still speculating till this day but different topic. Aaliyah was pure not saying she had her moments and she was always angelic but she had a nice spirit and worked hard and was always appreciative and respectful which is why I can see why Beyonce is always mentioned in comparisons as if you are on about all those things mentioned and the fact they are good singers and dancers. But Aaliyah is highly regarded cos not only did she work hard and come up with that flavour she also knew what the streets would like and gave good performances, songs, albums, videos and interviews she was always highly respectful to her peers and fellow workmates IE the competition of the time like her well known rival Brandy which was nothing more than a kick up dust from the media to get people talking and to get more views and more money in the bank but I guess they were rivals but friendly ones as they both were competing for albums and singles sales and being both black female R’n’B singers who were in both cases had a successful single and album out everyone just couldn’t put down myself included. What I was trying to say before I got caught in the whirlwind is people myself included look for pure, outgoing, bubbly, talented well spoken in a articulate fashion kind of people who are worthy of our time and most importantly our money. They don’t have to be all those things or even one in Heinz sight but as long as they appreciate what we give them our time and money and support which can be consuming and of course what they have got as we ain’t got nothing so go and live the best life and stop complaining I’m really not trying to hear you are gutted cos you didn’t get that bag you saw at the mall come to find out the price of this bag and the wish of wanting to be rich but not famous which is something I always thought and worked on even though I make music and have three websites and is always typing or doing something on the internet but the fact is some of them are just ungrateful or overwhelmed with the price tag of fame and the second one is okay to be. 

Once again I have someone in mind so bringing the spotlight over to Doja Cat a successful and talented Pop, R’n’B and Hip Hop artists who is by the way also bi-racial and has had a few incidents including talking to known to Neo Nazis and letting them be opening racist even joining in one incident and being openly racist herself in her songs and on tweets and chats but that’s not what we are talking about and already covered racism in the last part but side note this is not acceptable and shouldn’t be allowed but she is young and dumb I wasn’t always this squeaky clean even though I was clean I too made inappropriate jokes about other races bar the accents I do and was only when I was around in my late twenty’s did I start to question my antics and was not what I actually believed in or understand and was more just for jokes even though some were offensive even to black people and my own kind so I do believe in being young and dumb but at the end of the day I didn’t want people to get the wrong impression of me or think I was part of the problem so I stopped and used other ways to get a laugh out of someone or even myself watching stuff on YouTube and silly memes and being silly. But Doja Cat openly mocked and laughed at her fans at the fact her album which is a Pop album and was something she didn’t admire was nothing more than a crash grab and was part of a scheme to hype up the new release she was making at the time which was a Hip Hop/Trap album and something she wanted to make. This caused her after the other reasons stated and more to be cancelled and seem ungrateful for all the hard work the fans and stans did for her which was spent on her and give time and support and people were left hurt some admitting to crying and what did she do mock them some more laughing at them and telling them emotion blackmail wasn’t cutting it and she wasn’t going to say she liked the album and repeated the cash grab gag.  Not to mention the comments people left on the internet before and after that incident saying how they were tired of the ungrateful selfish narcissistic celebrities and how they were looking for real grateful talent to spend time and money on which was always the theme growing up and before the internet but somehow most people find themselves where they left off at the hands of the evil apart from the most shocking crimes do people stop messing with some tuning in secret until it has all blown over and many being OTT and not caring what they did and still tune in like and comment their love for that person and then there are people like me who wait for a case in court and hear the verdict and go from there as I believe with accusations comes evidence and you should ask for more evidence before you make your final decision and say out that person or start to have a dislike for them or in most cases you start to feel a type of way for them which is usually a negative impact.

Some of the rumours were started by Tasha K a gossip and drama channel on YouTube and at its height had over a million subscribers and eventually got cancelled and sued by female rapper Cardi  B for spreading misinformation about her and her husband and rapper Off Set. But some of the lies she spread which huh is being echoed more times than your voice in a cave till this day and this was in the 2010s but the lies she spread about not just Cardi B and Offset but also Aaliyah was shocking and was damn right disrespectful especially saying Aaliyah died with an STD and she was always burning up from all the man she ran through it was something like that I was shouting for Aaliyah’s mum to sue her for deflation and assignation of character as she also accused Aaliyah’s mom of pimping her out to R Kelly and any passers-by in the music industry because her mom was on her knees IE struggling. But these were the things people should question and not feed into without evidence also serious allegations of sexual assault and being a predator but that should be taken more seriously but again should come with evidence like a legit person to back up your claims or serious legal action against that person or something recorded like a video or at worse a voice recording. 

P. Diddy formally known as Puff Daddy his other alias are Sean Combs and Puffy Sean Combs or Puffy exploded onto the scene in the early 90s when he started his record company Bad Boy Records and has had successful artists like Craig Mack, Faith Evans, Lil’ Kim, 112, Mase, The Loxs, Total and the Late Notorious B.I.G his most successful artists on the label and countless others. He started when he was an intern for record company Interscope and turned into a venture after being fired by Interscope but after finding lots of R’n’B acts for Interscope they were loyal and ditched their plans to sign to Bad Boy. He has then gone on to become one of the most successful record company owners and moguls branching out in fashion with his Sean Combs line and also alcohol with his drink Ciroc Vodka I don’t drink but that drink had me obsessing selling other alcoholic and none alcoholic beverages too with other ventures. One thing he was known for in the celebrity and eventually the world was his parties. His lavish parties which cost no less than a million and were extravagant brought in the in crowds of the celebrity world and went on for days even carrying the party on to a different location sometimes which meant flying to a different part of the world which was seen on one of his birthdays I think I don’t blame him good for him is what I say. His parties and other allegations have come to light about Diddy his other aaliis name like what happens at the parties since countless celebrities and non-celebrities have come out to say I went to a Puffy party and there were freak-offs. For those who don’t know what the expression freak offs is it is a term used when two males, females, other or different sexes do freakish things to each other to compete for money or affection from the power or breadwinner. Puff’s freak-offs are apparently forced and you are made to do it in the hope he would sign you or the fact he could ruin you as you now hold the secret of the powerful so-called straight man. 

The infamous Fabulous interview where Puff is sat down with several male Hip Hop artists including Fabulous and Puff is looking drunk and thirsty for a bit of hanky panky at times lusting for fabulous a rapper from the 2000s and tempting him to come to one of his parties by inviting him which Fabulous looked kind of nervous and responds no thanks I don’t party or something like that. At the time watching it as I also watched that interview when it was published it did make me wonder one why did fabulous looked so spooked and two what goes on in those parties. Other allegations which are more what I now call foundation is sex trafficking, drugging and use of drugs, rape, mental and physical abuse, exploitation, and unfair deals but he later gave back the publishing rights back to some of the owners of the songs and the ones who wrote and performed them. 

Also, Cassie the R’n’B singer from the 2000s who was also signed to Bad Boy filed a civil case and later settled for $30 million out of court after she came out with claims of rape, mental and physical abuse by Puff and also being trafficked and sleeping with male prostitutes against her will and those sexy times being filmed and sent to people in Hollywood and the music industry. Those allegations were sort of backed up by some but for me for being an abusive person when that now infamous recording of what it appears to be Cassie escaping Puff and Puff running down the corridor after Cassie and kicking her ordering her to get back into the room. Puff was taking a shower at the time so he was dressed in only a towel and his flip flops and Cassie looked scared and was on the floor and visibly shaken like the audience after watching it and could be quite triggering for those who have been in a one-sided abusive relationship. Puff quickly messaged the world and later did an apology video saying how disgusted he was and how he was working on his demons and also how he hated himself watching back the video of the Cassie elevator incident. But this wasn’t enough for most and they called for Puff to be arrested like a normal person would and to push back on male-to-female violence and he was also cancelled for good with people saying this was the end of Puff and pointing fingers at people like Beyonce and Jay Z taunting them by saying you are next which later got captured by the same title and calling Beyonce and Jay Z demonic and predators and Opera Winfrey too. Since the Michael Jackson court case and the Me Too movement the movement that happened in the 2010s and was about sharing stories of being raped and fighting your aggressor and your own demons since the event. There have been a lot of people who I believe were brought down due to the knock from the knock-on effect of the Me Too movement such as

Jeffrey Epstein a wealthy billionaire who hanged himself in Prison and while waiting for the court case and his girlfriend and sex offender assistant Ghislaine Maxwell, 

Bill Cosby the actor and comedian,

 R Kelly the R’n’B singer of the 90s, 

Harvey Weinstein the film director 

Dahvie Vanity with his band Blood On The Dancefloor which is the same title’s of Michael Jacksons later album may I add. This is the debate Jeffery Star who is also tied to Dahvie as they were both from the My Space era and they both toured together whilst the allegations were being made but Jeffery swears he’s never seen anything and flip-flopped on the whole thing in one instance saying how nasty he was and a month or two later or somewhere down the line after calling him a brother and how lovely he was also later going back on tour with after calling him nasty and a sexual predator and even worse a child sex offender but he’s done that more than once but more on that in a bit. And now we have Puff to add to that list as he is currently in jail awaiting trial for sex trafficking but all the other stuff I mentioned too. With the fast pace of the internet and the now desire to speak your mind about issues, you have about yourself or with other people such as being raped or being fairly mistreated and be heard by people not just some crazy talk you had on a chat room back in the day where you accidentally spill tea and go even more crazier by not stopping and confessing even more tea but no one takes you that serious. Also, the a demand for truth seekers who are kind are expected to give their view on pressing issues nowadays or they will be known as complacent one and part of the problem also people not using their platforms to do so like talk about things like racism and unfair treatment and also people just want to know your opinion and points of view are you righty are you a lefty are you bias or non-bias so many questions, not enough time. It goes back to the Aaliyah and Beyonce thing but so many others too it’s all about relatability as you flock with those who think like you and are relatable and like some shun the ones who don’t or at least pay them no mind. I wouldn’t call Puff relatable as he was flashy all about the sex thirst and being rich and successful flaunting wealth and promoting prettiness all the things I hate but he had likeability which is another factor you have to have if ever became famous. This is the exception of his reality TV show I Want To Work For Diddy a reality show in the 2000s where contestants could win an intern deal with Diddy and work for him. That really put me off him and showed his egoistic and exploitation side and was not something I never bought into when I signed up and the thing I have an issue with and is being brought up is the unfair use of wealth and mostly power. If true it seems Puff gets a kick out of making people powerless and dangles his wealth and power over innocent straight males and females to get some sort of gratification from it and is his cocaine which funny enough reminds me of some of the coke heads and I’m not suggesting he’s a coke head but is the same power struggle and kick they get from making someone weak and holding power over them. I’m not mad at Puff I’m disappointed ha the good old I’m not mad I’m disappointed a bit motherly but okay. I think he needs help for his sex addiction and being controlling and holding power over people other than being held accountable in the courtroom as everyone should have their time in court if strong allegations are made and you are arrested and taken to court I’m always listening to the max in that way but I do listen to all the stories even though it’s hard to figure out the truth seekers from the clout chasers and the ones with good intent like lying to get other people the real truth seekers to speak out and end this whole gossip mill. Also so people get heard as their friends who like the others sit in silence because they would get shouted down, laughed and mocked or no one will believe them saying nasty things like you probably gave the wrong signals or they enjoyed it and they were only looking for a quick pay cheque or how lucky they were and they wished it was them. Also, some people feel some type of way about you when you have been raped judging by some people I met in my personal life and what they say and this sadly includes friends and family too. So holding people accountable and like Puff and the others I mentioned that are now convicted sex offenders and predators but not for Puff’s case not for now as he hasn’t had his court case but for the others, it was a good thing and they deserved what was being served to them as at the end of the day rape and misuse of power but especially rape and sexual misconduct ruins lives. The predator can always live another day with no worry of being called out or any worries whilst the one who went through it has to live day by day with suicidal thoughts and doing things like attempting suicide, self-harming, irrational behaviour, mistrust and alcohol and substance abuse in a mechanism of copying and going through the pain. Waking up each day and going through the ordeal and feeling dirty used and disposable and betrayed as this is the person you trusted and looked up to and they slip you the wrong drink and your ashes on the floor or so you feel like. Some of them get a kick from this and is their downfall in the same breathe as somewhere down the line you will get angry by realizing that person was holding the rape over your head and the feeling of not being alone even if some of them swear but more hope they were the only one but something tells them they ain’t alone and they must speak the truth even though that means fighting alone and even though you will eventually meet your crowd of people you hoped didn’t exist IE other victims who had the same fate by that person and like them. I think it should also be done as it stops people from running into the traps and keeps the public informed of stuff happening our eyes will never see to make better decisions of who we accept and don’t accept and who we spend money and time on. So cancel culture as controversial thing as it is and where we all now can cancel someone’s work and is something that is necessary at times to stop the bad that happens or at least slow it down to minimal speed making it harder to repeat history and to make environments including our own more cleaner and transparent so the next person doesn’t have to deal with the downfalls and the hardships you would face when dealing with Hollywood, the music industry and of course mainstream media. Not to mention it’s a good thing as the money I spent could be going to or you are supporting the lifestyle of a sex offender and someone who doesn’t care for the lives of others which is basically your own co-sign with the devil. 

I will use the chocolate brand Cadburys to explain further. Before their clean up and that includes other well-known brands like Nescafe, Primark and the meat industry with how meat is reared in poor conditions and without any medical treatment and other issues like boxed calves, imprisoned sows and mistreatment of animals by fast food companies like KFC but so many other companies from all the range with different or the same issues all to widen their margins and compete with other companies who do or is similar to them. But before the media clean up and their efforts to become more informed and better companies and brands and before and during the rise of the internet it was sometimes made known by mostly insightful undercover documentaries which was an undercover agent reporter who would get a job at a bad company or brand and film evidence to show the general public of all the at times horrific things they were doing leaving it up to us to decide what action was to be taken as it wasn’t just made to say look at this ain’t it terrible at a guess and was something you take some sort of action against like what they were asking for demanding change, doing better and keeping us all informed instead of hiding it and it becoming the dirty secret that could ruin your brand or company when it came out. By accepting the problems from these greedy companies and other fields and behaviour spectrums you are being part of the problem and throwing your money at the devil or as I said doing a co-signing or a contract with the devil and you are throwing your soul away if you do so in my opinion. Again being informed about unethical practices and misuse of power from well-known brands and companies and the fact they can be cancelled and boycotted cos boycotting comes with the cancellation if you want to get your toes fully wet. But the fact they can be cancelled and boycotted is power to the people and is something that is very important in the climate of today. People don’t want to eat, wear or buy into something that was made from mistreatment humans and animals respectable though animals get the worse wrap out of the two, and also it must be cleanly made not something that was made and polluting the earth which is something companies are only starting to acknowledge and work on which does get a shout if they are doing all the good things they say they do say on the label print of your favourite brand or company. The other thing people expect when buying into a company or brand is and is nothing new but we expect quality and good for your money. Okay with the prices of high-end products, it’s not always easy to give the customer value so maybe not the second thing is quantity as my friend would say it’s quality over quantity and with these high-end brands it is just that. But charging ridiculous prices for stuff you could get up to 60% sometimes 90% cheaper that works and is more affordable come to find out what you paid for was a dud and you are not happy with the product no matter how much you pretend and justify it by saying things like maybe it’s just this one or maybe I got it wrong with getting it to work properly you still ain’t happy and felt let down and once again betrayed or at best confused as that’s not what was sold to me or I was told or even read about as some people pay other people to post fake reviews or positive posts around the social media and \the internet which is why I always use Trust Pilot for legit reviews on products I’m buying to make sure I know what I’m buying into and this wasn’t always how I was but I learned from my mistakes. 

Mr Beast is the most successful YouTuber to date and specializes in fast-paced quote unquote action-packed short videos where you would have several people who would compete for a life-changing amount of money or in some videos give away money and luxury items to random strangers in all cases people who were poor and couldn’t afford or wished they had that type of money. The most shocking videos were the Making 100 Blind People See For The First Time video and his follow-up video Making 100 Deaf People Hear For The First Time which I thought seeing on my timeline was just outrageous. Okay, it was good that someone was paying for their surgery and they get to hear or see for the first time or in years and decades and was something they always dreamt of but could never afford it. It’s the god-like persona and throwing water in the other people’s faces who never got the chance to win that raffle to get their eyes or ears worked over. Also, the expression coined by a disabled person it was something like disability porn which means media using disabled people as props to make the non-disability people feel better about themselves and think I’m not that bad it could be worse quote unquote and in most cases those people are used and slowly or rapidly flushed out the conversation when they are done using that person or people. Do I think Mr Beast cares and was using disabled people as disability porn no I don’t but I know he cares about ratings and is smart when it comes to trends on YouTube and what makes a great video, thumbnail and gaining a worldwide audience it’s transactionally without a doubt but I do believe he does it with good intent and is generally a nice person and nothing yet has alerted me about him like toxic behaviour apart from the office banter and that can always get offensive so mwah. He was recently put under the microscope and was cancelled losing views and probably money due to the two things I will briefly explain. As I said his videos are fast-paced and have a big budget and kind of populated the market on YouTube for high-end good high-quality videos and it is noted the style he was doing and created was recreated by some after seeing the amount of views he had and just for reference his best videos is Squid Game In Real Life with a whopping 541 million views earning. $456,000 in revenue off YouTube making him one of the most successful YouTubers and one of the most watched YouTubers of the time. But with all those views and money came the scrutiny like where was this money coming from like $500.000, the money for the Ferrari car classic red style that you might have seen one in real life or at the best and you were born before the the late 90s seen on Gran Turismo game on PlayStation one or two I can’t remember now not important though. Well apparently the money wasn’t just coming from the revenues of videos or even his failed ventures but more on that in a minute. The money was also coming from illegal gambling and his shady business practises where he would invest in a company early on and sell dreams to passers-by with money and are looking to invest, he would promise things like high returns IE a nice sum of money at the end of it if you invest x amount for x amount of years. Only to do dirty and an expression used in business I’ve heard before they would pull the rug meaning cash in their investments without sharing any profits or money made and leave the other investors in limbo and with no money or returns as promised to keep every last penny or dollar the other investors invested in and they know what they are doing and do it with ease and from the jump saying things like you’re going be rich and a toast to the winner or something like that. It’s basically a pyramid scheme where the rich gets richer whilst the unknown and the poorest or less wealthy and powerful get duped and ripped off but at the time of the so-called deal are made to feel they are losing out if they don’t act now, sound familiar to you. As for the illegal gambling there is one video where he is on an illegal website and in the reflection of the big panel windows and the big monitor they had the logo of the illegal gambling site and was heavily visible and he is seen leaning over in this Yatzies style fashion if that makes sense like he was rolling dice or something. Now I don’t know my Adam from my Eve when it comes to illegal gambling sites or recognizing logos so if that was a gambling website logo is not even questionable to be honest as I believe it was why wouldn’t it be and like they lie about something that is easy to verify. Do I think he is involved in illegal gambling and pyramids schemes well there is no saying and at this point can’t be proved by me so I won’t say and that’s not to disclaim others or back him up as I will say due to the cost of his videos him and his team makes it wouldn’t surprise me and by the way he claims all the money made goes back into his YouTube videos and helps pay for all the things people were speculating on like where was all this money was coming from and how he managed to make so much money in so little time if that was true and he was self-funding these videos and done it without things like sponsorship and revenue from YouTube. The other factor that was talked about and is the other reason why he has fallen out of popularity was his choices in business practices though he fired back at the ones who manage his business by suing them and claiming it had nothing to do with him or the brands he made. His first venture was his burgers which you couldn’t nip down to the local to get that burger you’ve been craving you had to order it and get it from a kitchen that made them as basically there wasn’t any restaurant either not even one like you would see at your favourite and non-favourite fast food chains. But never the fewer burger fans and fans rushed to their phones and ordered a burger with the curiosity of what it was going to taste like and due to the fact things like heavy logo images placed in his videos and the promotion it got in those videos where in one video Mr Beasts states you haven’t tasted a burger till you tasted the Mr Beast burger basically hyping it up and once again selling people lies and getting other people well known YouTubers and Z list celebrities who probably took the Mr Beast challenge and earnt themselves some side money and gave good feedback by saying things like best burger with some making over the top delicious sounds like they were over enjoying it or they were starved for days by Mr Beast and that was the first meal they had since they last ate that was sarcasm or was it? Judging by the reviews people were given after tasting the Mr Beast burger it left them underwhelmed and surprise, surprise disappointed. People were quick to buy the burger and record themselves on video unboxing and eating it giving first impressions and taste and quality-like reviews. People called out the quality of the burgers stating it wasn’t even real patty a substitute for real meat or real beef and is still an acceptable form of meat for most cooks and chefs. They also said how it wasn’t even seasoned and in my opinion and judging by my own eyes it looked like a no-frills burger you would find in the more cheaper shops where it is well known you might not be buying say real meat or 100% meat and is mixed with pork and in some cases horse or some sort of alternative mixed mixture and could have parts of nasty bits in you just wouldn’t eat if there were separate or known which it used to be unknown but again with the rise of the internet it has become more transparent and food chains get called out and boycotted when found out and they get a bad reputation and that is bad in a business stance just to point out the obvious. After the burger venture, he later went on to have two other failed businesses his what we would call here in the UK the Dairylea Lunchers and his toys venture. The Dairylea knockoff which was actually set up to be another company’s rival who had the same kind of foods inside and must be overseas snacks as I have never heard of the rival company. The snacks were once again pumped up and made to be the next best thing by making stats compassions from nutrition value to source of meat and its value to the taste test and even as far as saying it’s more healthier than the rival brand and once again getting well known YouTubers to taste the product and give feedback other than joining in with the debrand of the other brand like saying how much better and healthier their product was. People took issue with this as his audience is young and impressionable and would buy into most things as that’s their favourite says the YouTuber in this case he’s trustworthy and in fact getting a young person to determine a trustworthy person from a non-trustworthy person most would find it hard and is the only experience that stops the young and older people from making the same mistakes but happens all in your younger days of life for most. Mr Beast’s toy collection is the classic example of selling and targeting younger audience who are impressionable and still lacking knowledge of how the earth is ran which in a nut shell after your wallet and commitment to brands and companies and getting them rich while we just float along which isn’t the case for all brands, companies and even media but everything or most things is like a strip club no money no lap dance or pole action which I do believe in paying for some services since they shouldn’t have the brunt of paying out for people’s needs and pleasures not if they are paying for them but there are a lot of free and open source software that is similar but most of them you don’t the premier options but apart from that they are great open source software which means it’s free and free to anyone who with like most of the software is using it for non commercial use Gimp the alternative to Photoshop is a free open source software that comes to mind and is something I personally use for all my virtually art and other things like making games and making cover art for my music if I’m not just whacking a title and my artist name over the photo I found online, and use it quite frequently. 

The other person who was heavily discussed and got cancelled and the last person on the list before I wrap it up is James Charles. For those who don’t know who he is, he’s another successful makeup guru on YouTube but not as successful as his rival Jeffery Star but never the less he too had a following and sold out makeup pallets and like most of his other rivals blasted on your computer monitors in the late 2010s and came after Jeffery Star with his makeup brand and and the Jeffery Cosmetics branch. He was and continues to fall into hot water after a video was made about him accusing James of inappropriate texts to underage straight boys and a waiter made another video where he claims James badgered him into getting off with him and potentially sleeping with him even though he stated he was underage and not comfortable with the idea and felt pressured into doing something so he made out with James. This was sort of backed up by a resurfaced YouTube video where he openly admits to liking underaged boys and then his own words stated how he likes straight men he could basically turn out and he seemed turned on and sexually aggressive of the fact he could do this watching the video and is another too much power for those little hands scenario and another classic example of abuse of power. He did make that one apology video like all the others before getting taken down in the hope it would all blow over and be forgotten about but there are always people who don’t forgive or forget and look for copies of the video to repost or they are doing it for views and likes but is a necessary thing I think on the internet as nothing should be just deleted or hide evidence or in this case hiding the lie of the apology. Holding yourself accountable means admitting you have a problem and taking a sort of call to action which means seeking some sort of help for the vice that holds you so well not making a quick and easy apology where you address the issues shift blame or even apologise for your actions like Jeffery Star James Charles only to do it again it’s like they don’t care and think they are untouchable and also unstoppable when that is not the case and is something that is being asked by many YouTube outlets and people when will they just fly away or actually be cancelled but for good and question the remaining fans and customers on what their values actually are from what I gather. The other factor for the downfall and cancellation of James Charles was the whole Sugar Bear Gate which is what I called it and for those who don’t know what that was or how it happened, I briefly explain. James Charles started the drama when he posted a swipe-up ad which is meant to be an engaging way for buyers to interact with the post and discover new and exciting products that were or are being launched. He promoted the Sugar Bear Hair brand line at the music festival popular to influencers called Coachchella a festival held in the desert and going by what was said about the events it attracts influencers and celebrities but mostly influencers and is filled with people taking meaningless photos and videos on their phones around gorgeous settings and backdrops rather than enjoying the music or scene and maybe I don’t know dance. And not just cos you are going get a good photo or segment for a later-on video you put together to show off your experience and is also noted is where the influencer’s brand owners go to and where you may be sponsored if you have been called and at worse get merch which consists of high-end fashion brands, makeup, accessories and other expensive gifts which you pay for at more affordable prices even though sometimes or all the time is always expensive price tags but you are getting a discount and don’t pay retail prices from fashion huts as it’s been explained to me by YouTube videos. Now if you are not in the loop and you may be thinking what does promoting a swipe-up ad about a product called Sugar Bear be so dramatic it’s a product for your hair.

You see there is another well-known YouTube beauty guru. Like the other makeup gurus, a professional makeup artist called Tati Westbrook who had her own line of beauty, hair and skin lines which she was launching called Halo Beauty and was in direct competition with James Charles’s line Sugar Bear Hair. According to Tati herself she felt hurt and betrayed by James for swiping her IE being all friendly and doing countless videos together where he calls her mum and how she taught him the game of the makeup industry allowing him to launch his own products only for James to steal the competition and cut Tati short in financial and also in her own personally life and way. Tati claims she reached out to James but got a cold and stiff reply after a while of waiting and wanted to brush it off as some sort of silly mistake but the messages she got back from Charles only backed up her thoughts. This caused Tati to lash out and make the infamous Bye Sister video as something to explain quickly James calls his fans sisters and in the Bye Sister video Tati explicitly calls out James for the sugar bear incident, explains the backdrop of the matter and her own side of the story whilst dragging other famous TikTok and YouTubers in the conversation and explicitly made strong allegations that James was a sexual predator, preyed on what appears to be underaged vulnerable young men and boys and several other things like being a bad friend and not being a real sister to being narcissistic and toxic and also she heard him speak badly about yet another YouTube beauty guru and makeup artists

Jaqueline Hill when she was nothing but nice him and aided him to his once success at the time. It became an ever-growing back-and-forth tale tell well she said I looked fat in pink, well he said I hated the colour green kind of thing. This is by the way I think is the reason why James got cancelled and the people who came forward with their own allegations against Charles backed up what Tati was saying in the Bye Sister video she recorded and put out on her YouTube channel. Que Jeffery Star again as he after watching the Bye Sister video he had a lot to say about the situation siding with Tati and calling out James and saying nasty and sly comments about him adding more fuel to the fire. Like true YouTube fashion they all later go on to deny they said all those allegations they said about each other and they all admitted of having flaws in their relationship but was something they would like just to move on from as one said it the other joined the skipping and repeated what the original person said which does make sense but what about the victims they won’t go away as easy and people would want to forever know what really happened and if it was all true. It’s also noted that after things died down and people were left to speculate people and began to push blame and speculate on Jeffery Star’s involvement of the Bye Sister video Tati made and then and afterwards since he was dominating the world with his pallets like the Jeffery Star and Shane Dawson Conspiracy Pallet and another sale out cosmetics and both were competitors of Jeffery so it makes sense that he would knock them out the park so he could be at the full front of the cosmetic world of YouTube especially, but also the whole wide world getting him more shop stores and revenue and stopping both James and Tati from getting at his market as that’s a daunting and worrying factor that could happen and as we saw in Sugar Bear gate it has happened as like any chain or most business it’s a cut throat industry and only the most cut throat will go home with that bag IE money but that’s not always the case. I used James Charles, Tati Brooks, Jeffery Star and Sugar Bear Gate as examples as I think it’s classic examples of if true and in James Charles’s case misuse of power and wealth, in Tati’s case the misuse of her platform and utilizing people with ammunition in order to fire at James without evidence or presenting evidence and did it out of spite and angrier or though I do see where she is coming from and was sort of or shadier coming from James’s part I personally would rather of done a collab and split the profits myself. And finally If true Jeffery is guilty of adding fuel to the fire and masterminding a plot to bring down his rival brands and using the innocent like Tati to fight the battle and crush the grape so to speak by spreading misinformation to the YouTube outlets and letting them report on the misinformation Jeffery pays for them to spread and talk about it which in most cases the real hidden issue is unknown to them and they think they are running with real tea IE gossip or information they believe in and are against and they know needs to be talked about so basically most are duped into feeding into the narrative presented until they start to investigate and come to find out it was all lies and they were used or stories don’t just match up and the consistency of the topic shows heavy cracks on the surface.